{"id":12897,"date":"2023-01-11T13:21:56","date_gmt":"2023-01-11T13:21:56","guid":{"rendered":"https:\/\/analysis.im\/?page_id=12897"},"modified":"2026-02-02T13:18:39","modified_gmt":"2026-02-02T13:18:39","slug":"master-marketing-and-communication-en","status":"publish","type":"page","link":"https:\/\/analysis.im\/en\/master-marketing-and-communication-en\/","title":{"rendered":"Master Marketing and Communication &#8211; EN"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;313deg&#8221; background_color_gradient_stops=&#8221;rgba(234,32,168,0) 12%|rgba(234,32,168,0) 35%|rgba(234,32,168,0) 72%|rgba(226,0,139,0.58) 87%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.13)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.65)&#8221; background_image=&#8221;https:\/\/analysis.im\/wp-content\/uploads\/2024\/11\/AIM-EMM-2024-desktop.jpg&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;400px&#8221; height=&#8221;60vh&#8221; custom_padding=&#8221;44px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||5px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Executive Master Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;2beacea4-376a-45f9-be92-81a9065e330b&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; 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header_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; header_font_size=&#8221;41px&#8221; header_2_font=&#8221;|800||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;gcid-829d3c82-ea7b-4e74-8678-8fcd22f3c154&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.4em&#8221; min_height=&#8221;61px&#8221; custom_margin=&#8221;||20px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22header_text_color%22%93,%22gcid-829d3c82-ea7b-4e74-8678-8fcd22f3c154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>A REFERENCE FOR MARKETING PROFESSIONALS<br \/>\n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;video&#8221; _builder_version=&#8221;4.16&#8243; 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da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;8080a676-450f-4057-aab7-cb5f36c9d1b2&#8243; text_font_size=&#8221;18px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; header_font_size=&#8221;41px&#8221; header_2_font=&#8221;|800||on|||||&#8221; header_2_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; min_height=&#8221;61px&#8221; custom_margin=&#8221;||20px|||&#8221; custom_padding=&#8221;||0px||false|false&#8221; 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It aims to train Marketers capable of directing and adapting their strategies based on the evolution of digital, new market trends, and emerging approaches and current topics. Thus, at the end of the program, participants will be able to adopt a comprehensive and digital approach to communication.<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=&#8221;square&#8221; ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; ul_line_height=&#8221;1.9em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Strategic Marketing<\/b><\/p>\n<ul>\n<li>Fundamentals of Marketing and Sustainable Development<\/li>\n<li>Consumer Behavior<\/li>\n<li>Brand Management<\/li>\n<li>Market Research<\/li>\n<li>Strategic Marketing Plan<\/li>\n<li>Sustainable Development and Marketing, Sustainable Development and Strategy<\/li>\n<\/ul>\n<p><b>Communication &amp; Digital<\/b><\/p>\n<ul>\n<li>Communication Strategy and Planning<\/li>\n<li>Institutional Communication<\/li>\n<li>Digital Marketing: CRM, SEO-SEA, Social Media Management, AI<\/li>\n<\/ul>\n<p><b>Retail &amp; Sales<\/b><\/p>\n<ul>\n<li>Distribution &amp; Category Management<\/li>\n<\/ul>\n<p><b>Study Trip to Cape Town &amp; Hackathon<\/b><\/p>\n<p><b>Professional Project (Thesis)<\/b><\/p>\n<p><b>++ DELIVERED IN FRENCH AND ENGLISH BY INTERNATIONAL EXPERTS<\/b><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/analysis.im\/en\/application-form-master-in-marketing\/&#8221; button_text=&#8221;Request application form&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;8c4fe806-ec8b-466c-84d6-27f5ede5f090&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;12px|20px|12px|20px|true|true&#8221; global_colors_info=&#8221;{%22gcid-2050da34-e8d2-4d79-a6a8-8fc0d6c7f843%22:%91%93,%22gcid-7719c6f6-e373-464f-8680-f505bf2c07ca%22:%91%93,%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22button_border_color%22%93,%22gcid-95a88eb3-5191-4b57-8066-ac879f49956e%22:%91%93,%22gcid-2a0d657c-da16-48a8-84bf-515457003ffb%22:%91%93}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; 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EQUIS (European Quality Improvement System) is a European accreditation system aimed at ensuring a high level of quality in academic degrees.<\/p>\n<p>This accreditation primarily recognizes the quality of the university&#8217;s courses and its high level of internationalization, confirming its status as a Grande \u00c9cole.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/analysis.im\/wp-content\/uploads\/2023\/01\/LOGO-PSL.png&#8221; title_text=&#8221;LOGO-PSL&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;160px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;8080a676-450f-4057-aab7-cb5f36c9d1b2&#8243; header_2_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; custom_padding=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h3>DEDICATED ENTIRELY TO TRAINING AND RESEARCH AT THE HIGHEST LEVEL<br \/>\n<\/h3>\n<p>The University of Paris-Dauphine is the reference in the field of education in management, finance, marketing, law, and mathematics in France. 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