{"id":14023,"date":"2023-01-23T04:09:29","date_gmt":"2023-01-23T04:09:29","guid":{"rendered":"https:\/\/analysis.im\/master-marketing-and-communication-en-2\/"},"modified":"2024-12-05T06:57:15","modified_gmt":"2024-12-05T06:57:15","slug":"master-marketing-and-communication-en-2","status":"publish","type":"page","link":"https:\/\/analysis.im\/en\/master-marketing-and-communication-en-2\/","title":{"rendered":"Master Marketing and Communication &#8211; ENG"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;313deg&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.13) 41%|rgba(0,0,0,0.48) 67%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.13)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.65)&#8221; background_image=&#8221;https:\/\/analysis.im\/wp-content\/uploads\/2023\/01\/female-project-manager-holding-financial-meeting-s-2022-02-04-01-52-31-utc.jpg&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;400px&#8221; height=&#8221;60vh&#8221; custom_padding=&#8221;44px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||5px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Master Marketing &amp; Communication[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;2beacea4-376a-45f9-be92-81a9065e330b&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Executive Master Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#video&#8221; button_text=&#8221;watch video&#8221; button_alignment=&#8221;left&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;8c4fe806-ec8b-466c-84d6-27f5ede5f090&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; button_border_width=&#8221;0px&#8221; button_font=&#8221;|600||on|||||&#8221; custom_padding=&#8221;12px|60px|12px|60px|true|true&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-2050da34-e8d2-4d79-a6a8-8fc0d6c7f843%22:%91%93,%22gcid-7719c6f6-e373-464f-8680-f505bf2c07ca%22:%91%93,%22gcid-6e07957f-3a9e-4e18-9894-f292b5d9d23a%22:%91%93,%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22button_bg_color%22%93}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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custom_margin=&#8221;||20px|||&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22header_text_color%22,%22header_2_text_color%22%93}&#8221;]<\/p>\n<h3>Une formation pointue, d&#8217;une universit\u00e9 prestigieuse, qui int\u00e8gre les derni\u00e8res tendances en Marketing<\/h3>\n<p>Le Ex\u00e9cutive Master en Marketing est une formation pointue, qui permet d\u2019int\u00e9grer les derni\u00e8res tendances que ce soit en marketing digital, en strat\u00e9gie de marque, social marketing, en nouveaux comportements du consommateur, en d\u00e9veloppement durable, en communication corporate, dans le retail ou pour la gestion des donn\u00e9es et les relations clients ainsi que les ventes.\u00a0<\/p>\n<p>Ce programme est sanctionn\u00e9 par le dipl\u00f4me d&#8217;universit\u00e9 de l&#8217;Universit\u00e9 de Paris Dauphine &#8211; PSL. Ce dipl\u00f4me est de niveau Bac+5.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][ba_logo_carousel is_autoplay=&#8221;off&#8221; use_nav=&#8221;off&#8221; slide_spacing=&#8221;9px&#8221; use_both_side_spacing=&#8221;off&#8221; is_infinite=&#8221;off&#8221; logo_height=&#8221;150px&#8221; logo_width=&#8221;150px&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][ba_logo_carousel_child logo=&#8221;https:\/\/analysis.im\/wp-content\/uploads\/2023\/01\/LOGO-PSL.png&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_logo_carousel_child][ba_logo_carousel_child logo=&#8221;https:\/\/analysis.im\/wp-content\/uploads\/2023\/01\/EQUIS-accredited-mtime20190508165733.jpg-300&#215;225.webp&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_logo_carousel_child][ba_logo_carousel_child logo=&#8221;https:\/\/analysis.im\/wp-content\/uploads\/2023\/01\/grandes-ecoles.png&#8221; 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da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;abc5e997-b453-4954-859b-aed3a80bf5d8&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; header_font_size=&#8221;41px&#8221; header_2_font=&#8221;|800||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;gcid-829d3c82-ea7b-4e74-8678-8fcd22f3c154&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.4em&#8221; min_height=&#8221;61px&#8221; custom_margin=&#8221;||20px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22header_text_color%22%93,%22gcid-829d3c82-ea7b-4e74-8678-8fcd22f3c154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>La r\u00e9f\u00e9rence pour les professionnels du Marketing<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_id=&#8221;video&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=H-6cxvaziYc&#8221; image_src=&#8221;\/\/i.ytimg.com\/vi\/H-6cxvaziYc\/hqdefault.jpg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=PVZJAy97a_s&#8221; image_src=&#8221;\/\/i.ytimg.com\/vi\/PVZJAy97a_s\/hqdefault.jpg&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_color=&#8221;#0C71C3&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_4_font=&#8221;||on||||||&#8221; header_4_text_color=&#8221;#919191&#8243; header_4_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Alban Doger de Speville<\/h2>\n<h3>General Manager<\/h3>\n<h4>Agrex Ltd<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=amigBGnKF_w&#8221; image_src=&#8221;\/\/i.ytimg.com\/vi\/amigBGnKF_w\/hqdefault.jpg&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_color=&#8221;#0C71C3&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_4_font=&#8221;||on||||||&#8221; header_4_text_color=&#8221;#919191&#8243; header_4_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Laura Venkatasamy<\/h2>\n<h3>Professionelle de Marketing &amp; Communication<\/h3>\n<h4>Maurice<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px|50px||50px|false|true&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;8080a676-450f-4057-aab7-cb5f36c9d1b2&#8243; text_font_size=&#8221;18px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; header_font_size=&#8221;41px&#8221; header_2_font=&#8221;|800||on|||||&#8221; header_2_text_color=&#8221;gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; min_height=&#8221;61px&#8221; custom_margin=&#8221;||20px|||&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-71d67b9d-f557-4c5a-83cd-6bfdda802485%22:%91%22header_text_color%22,%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>OBJECTIVES &amp; THEMATICS<\/h2>\n<p>This Communication &amp; Marketing programme aims to deepen knowledge and skills in Communication and Marketing. It aims to train Marketers capable of directing and adapting their strategies based on the evolution of digital, new market trends, and emerging approaches and current topics. Thus, at the end of the program, participants will be able to adopt a comprehensive and digital approach to communication.[\/et_pb_text][et_pb_text ul_type=&#8221;square&#8221; ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; ul_line_height=&#8221;1.9em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Develop a communication strategy and a media strategy<\/li>\n<li>Understand and know how to implement digital advertising levers<\/li>\n<li>Better understand oneself and develop creativity<\/li>\n<li>Initiate oneself to digital tools for communicators (CRM, SEO, SEA, CRM, Marketing Automation, and Analytics)<\/li>\n<li>Develop critical thinking<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/analysis.im\/formulaire-dapplication-master-en-marketing\/&#8221; button_text=&#8221;DOWNLOAD THE APPLICATION FORM&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;8c4fe806-ec8b-466c-84d6-27f5ede5f090&#8243; 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