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Master Marketing & Communication

Executive Master Marketing

Une formation pointue, d’une université prestigieuse, qui intègre les dernières tendances en Marketing

Le Exécutive Master en Marketing est une formation pointue, qui permet d’intégrer les dernières tendances que ce soit en marketing digital, en stratégie de marque, social marketing, en nouveaux comportements du consommateur, en développement durable, en communication corporate, dans le retail ou pour la gestion des données et les relations clients ainsi que les ventes. 

Ce programme est sanctionné par le diplôme d’université de l’Université de Paris Dauphine – PSL. Ce diplôme est de niveau Bac+5.

 

La référence pour les professionnels du Marketing

Alban Doger de Speville

General Manager

Agrex Ltd

Laura Venkatasamy

Professionelle de Marketing & Communication

Maurice

OBJECTIVES & THEMATICS

This Communication & Marketing programme aims to deepen knowledge and skills in Communication and Marketing. It aims to train Marketers capable of directing and adapting their strategies based on the evolution of digital, new market trends, and emerging approaches and current topics. Thus, at the end of the program, participants will be able to adopt a comprehensive and digital approach to communication.

  • Develop a communication strategy and a media strategy
  • Understand and know how to implement digital advertising levers
  • Better understand oneself and develop creativity
  • Initiate oneself to digital tools for communicators (CRM, SEO, SEA, CRM, Marketing Automation, and Analytics)
  • Develop critical thinking
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10 seminars in Mauritius

5 specialised workshops in Mauritius

STUDY TRIP TO CAPE TOWN

Graduations in Paris (France)

TARGET AUDIENCE

The Master in Marketing and Communication enables talented professionals to envision leadership positions in marketing, digital marketing, communication, or business development at both local and international levels. Professionals in media agencies, communication agencies, or media sales can aspire to become project/product managers, Digital Marketing Managers, or entrepreneurs.
  • Marketing Managers, Digital Marketing Managers, or Communication Managers
  • Project Managers in communication/media agencies or media sales
  • Sales Managers aiming to steer their careers in digital marketing
  • Internal and external communication managers in agencies or companies
  • Public Relations Managers
  • Product Managers
  • Entrepreneurs
  • Managers and professionals, including finance, engineering, or administration/generalists, seeking to acquire a dual skill set.

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STUDY TRIP TO CAPE TOWN

A Hackathon is organised during 2 days in Cape Towm. The aim is to work on Market positioning challenges of 3 to 4 start-ups from the African Continent. The third day is devoted to a visit in relation with the start-up and their challenges.

AN INTERNATIONALLY RECOGNIZED PROGRAM

A Master’s program focused on digital strategy that is internationally recognized, consisting of 15 specialized intensive seminars and workshops. This program enables business leaders in sales, marketing, digital marketing, or communication to strengthen and update their skills in strategic, analytical, and operational marketing. Digital aspects such as Social Media, Online Media, CRM, are significant components of the program, along with current topics like sustainable development, crisis management, artificial intelligence, and innovation.
INFORMATION KIT
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230 HOURS

DES COURS ET ATELIERS A DISTANCE ET EN PRESENTIEL

INTERNATIONAL LECTURERS

TESTIMONIALS

100% of the courses are delivered by International facilitators who are recognised experts in their field.
Students can chose between French and/or English language for their oral and written assignments

Ashvin Gopaul

Manager Marketing |Consolidated Fabrics Ltd

Maurice

FIRST FRENCH UNIVERSITY TO RECEIVE EQUIS ACCREDITATION

In 2009, the University of Paris-Dauphine became the first French university to receive EQUIS accreditation from the European Foundation for Management Development (EFMD) for its academic excellence and commitment to globalization. EQUIS (European Quality Improvement System) is a European accreditation system aimed at ensuring a high level of quality in academic degrees.

This accreditation primarily recognizes the quality of the university’s courses and its high level of internationalization, confirming its status as a Grande École.

DEDICATED ENTIRELY TO TRAINING AND RESEARCH AT THE HIGHEST LEVEL

The University of Paris-Dauphine is the reference in the field of education in management, finance, marketing, law, and mathematics in France. In 2011, the University of Paris-Dauphine became a member of Paris Sciences et Lettres (PSL), one of the leading university and research clusters of excellence in France, bringing together 25 institutions of higher education and research. Both a renowned university and a Grande École, Dauphine offers excellent education and a unique international network.

INSCRIPTIONS OUVERTES POUR LA RENTREE DE MARS 2025

Bénéficiez d’une remise de 400 euros avec notre offre Early Bird jusqu’à fin décembre 2024

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